Introducing 'What Should I Wear?'

A free monthly newsletter from the editors at Tory Burch

Pictured here at work in 1940, Claire McCardell gave women a sense of freedom through her rule-breaking designs and offered them fashion wisdom in her 1956 book. Photo courtesy of Getty Images.

If Claire McCardell were alive today, she’d have a newsletter. There’s something about the feminine instinct to share advice, wisdom and precious bits of practical knowledge. It’s hard to imagine McCardell’s contemporary Christian Dior telling women to create a collection of interesting coats instead of buying “one good coat.” Or Norman Norrell offering a detailed checklist of how to buy a dress.

McCardell did both — and much more — in her book, What Shall I Wear?, reissued in 2022 with a foreword from Tory. In that spirit, we bring you a refresh of our digital magazine, covering style, fashion, culture and women entrepreneurs. Once a month, we’ll highlight the products we genuinely love, cultural zeitgeist moments and the most relevant trends. Join us.